Holi Holi?
What if we dressed to be lazy?
Holi Holi is a new line of loungewear/pajamas/nightwear and accessories to make you feel at home. Made of the softest possible materials (fine cotton and washed silk), they are so light that they give the impression of wearing nothing. Holi Holi offers models with classic cuts for babies, children, women and men. Most ? The colors are bright, the patterns meet all desires: from the timeless blue stripe to maxi palm trees and flashy shades.
Who is Holi Holi?
Attracted by the challenge, and delighted to discover a new profession, after ten years as a beauty journalist at ELLE magazine, Jeanne Deroo embarked on the adventure and created her brand of nightwear.
His observation: We spend half of our life in pajamas (approximately 233,600 hours according to studies)!
Her desire: pleasant materials to wear, cheerful colors, a classic cut but above all, the same print for the whole family because, let's be honest, we all like the idea of a coordinated look at the breakfast table... or of dinner.
In bed !
The name of the brand is a play on words of course, but it is also a reference to this great celebration of colors in India, the country in which the designer had the idea for the brand and had it manufactured. This very old Hindu tradition requires people to spray themselves with colored pigments to chase away all the ills of the past winter. Chasing away the bad and waking up fresh and ready for new adventures is what we all dream of after a good night's sleep.